The Vietnam Tourism Association (VITA) is a non-profit organization established with the goal of promoting the development of the Vietnamese tourism industry. VITA operates in many areas, including: developing tourism development policies and strategies, providing tourism information, organizing training and development of tourism human resources, attracting and promoting tourism domestically and internationally, and implementing tourism projects. VITA is always striving for the sustainable development of the Vietnamese tourism industry, contributing to enhancing the competitiveness and position of Vietnamese tourism on the international stage.